Effective Date: May 19, 2026

Introduction

Welcome to Marilyn Monroe Dress® (“we,” “us,” “our,” or “the Company”). This Privacy Policy explains how marilynmonroedress.com (“Website”) collects, uses, protects, and shares your personal information when you visit our site, browse our collection of Hollywood-inspired vintage dresses, or make a purchase through our platform.

At Marilyn Monroe Dress®, we are committed to celebrating timeless elegance while respecting your privacy and protecting your personal data. We understand that when you shop for our meticulously crafted reproductions of iconic cinema wardrobe pieces—from the legendary white halter dress to shimmering gold sequined gowns—you trust us with sensitive information. This policy outlines our practices in clear, transparent language so you can make informed decisions about sharing your data with us.

By accessing or using marilynmonroedress.com, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms & Conditions. If you do not agree with any part of this policy, please discontinue use of our Website immediately.

Our physical business address is 6780 Hollywood Boulevard, Los Angeles, CA 90028. For privacy-related inquiries, you may contact us at support@marilynmonroedress.com or call +1 424-558-4554 during business hours (Monday-Friday, 9:00 AM – 5:00 PM Pacific Time).

What Information We Collect

We collect several types of information to provide you with exceptional service, fulfill your orders for vintage Hollywood-inspired dresses, and improve your shopping experience:

Personal Identification Information: When you place an order, create an account, or subscribe to our newsletter, we collect your name, email address, phone number, billing address, and shipping address. This information is essential for processing your made-to-order reproduction pieces, which typically require 2-3 weeks of production time before shipment.

Payment Information: To complete transactions securely, we collect payment card details, billing information, and related financial data. However, we do not store complete credit card numbers on our servers—this sensitive information is processed through encrypted, PCI-DSS compliant third-party payment processors.

Order and Measurement Details: Because each Marilyn Monroe dress is custom-made to your selected size, we collect and retain your size selection (XS, S, M, or L) along with specific measurements if you provide them. Our standard size chart includes bust, waist, and hip measurements (for example, size S fits 35-27-37 inches), and we keep this information to ensure proper fit and facilitate any future orders.

Technical and Usage Data: We automatically collect certain information when you visit our Website, including your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and clickstream data. This helps us understand how visitors navigate through our collections—whether they’re browsing our Gentlemen Prefer Blondes pink dresses, The Seven Year Itch white halters, or bold red vintage styles.

Communications: When you contact our customer service team via email or phone, we retain records of your correspondence, including questions about fabric quality (like our stretchy scuba crepe material), sizing concerns, authentication processes, or inquiries about our verification methods for memorabilia items.

Reviews and Feedback: If you choose to leave product reviews or feedback about your purchase experience—such as comments about the custom-like fit (mentioned by 91% of buyers) or high-end fabric quality (noted by 78% of buyers)—we collect and may publicly display this information along with your first name or chosen username.

Marketing Preferences: We track your email subscription status, communication preferences, and responses to promotional campaigns about new reproductions of iconic Marilyn Monroe wardrobe pieces from films like Niagara, How to Marry a Millionaire, or There’s No Business Like Show Business.

Use of Information

We use the collected information for the following legitimate business purposes:

Order Fulfillment: Your personal and shipping information enables us to process, produce, and deliver your made-to-order vintage Hollywood dress reproductions. Given our 2-3 week production timeline followed by 3-5 business days for standard US domestic delivery, we maintain your information throughout this fulfillment cycle and provide tracking numbers upon shipment.

Customer Service: We use your contact information to respond to inquiries about our authentication process, size chart details, fabric composition questions, return policies for made-to-order items, or any issues with your purchase. Our customer service team at support@marilynmonroedress.com uses this data to deliver personalized assistance.

Product Improvement: Aggregated data about which styles are most popular—whether customers prefer the playful Marilyn Monroe pink dress from Gentlemen Prefer Blondes or the elegant black off-shoulder sheath dress—helps us curate our collection and develop new reproduction designs that honor 1950s Hollywood glamour.

Marketing Communications: With your consent, we send promotional emails about new arrivals, special collections celebrating iconic film moments, seasonal sales, and styling tips for vintage-inspired looks. You can opt out of marketing communications at any time while still receiving essential order-related emails.

Website Analytics: Technical data helps us optimize site performance, identify popular content (like our blog articles on authenticating vintage pieces or our guide to choosing between red bodycon styles versus fit-and-flare silhouettes), and improve navigation through our distinct categories.

Fraud Prevention: We analyze transaction patterns and account activity to detect and prevent fraudulent orders, protect our authentication process integrity, and maintain the security of our platform for all collectors and fashion enthusiasts.

Legal Compliance: We may use your information to comply with applicable laws, respond to legal requests, enforce our Terms & Conditions, or protect our rights and the rights of our customers and partners.

Third-Party Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we share data with trusted partners who help us operate our business:

Service Providers: We work with third-party companies that assist with payment processing, order fulfillment, shipping and logistics, email delivery, website hosting, data analytics, and customer service support. These partners are contractually obligated to use your information only for specified services and must maintain appropriate security standards.

Amazon Integration: As noted on our Website, many of our reproduction pieces are available for purchase through Amazon. When you click “Buy on Amazon” or “Check Price On Amazon” links, you will be directed to Amazon’s platform where their separate privacy policy governs your transaction and data handling.

Fashion Historians and Authentication Partners: For our memorabilia verification process, we may share item details (but not purchaser information) with independent fashion historians and textile conservators who examine construction techniques, fabric composition, and period-specific details against documented archives.

Legal Requirements: We may disclose your information if required by law, court order, subpoena, government investigation, or when we believe disclosure is necessary to protect our rights, prevent fraud, or ensure safety.

Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity, though the new owner would remain bound by this Privacy Policy unless you consent to a modified policy.

We do not share your personal information with unaffiliated third parties for their own marketing purposes without your explicit consent.

Cookie Usage

Marilynmonroedress.com uses cookies and similar tracking technologies to enhance your browsing experience and gather information about site usage:

Essential Cookies: These are necessary for basic Website functionality, including shopping cart operations, account login, and secure checkout processes. You cannot opt out of essential cookies if you wish to use our ordering features.

Analytics Cookies: We use tools like Google Analytics to understand visitor behavior—such as which dress styles receive the most views (whether pink satin gowns, white halter dresses, or gold sequin bodycon styles), how long users spend reading our authentication process information, and which pages lead to conversions.

Marketing Cookies: These track your browsing activity to deliver personalized advertisements on other websites you visit. For example, if you view our Marilyn Monroe red dress collection, you might see related ads when visiting other fashion sites.

Social Media Cookies: If we integrate social sharing buttons or content from platforms like Instagram, Facebook, or Pinterest showcasing vintage Hollywood fashion inspiration, these platforms may place cookies to track your activity.

You can control cookie preferences through your browser settings by blocking, deleting, or receiving notifications before cookies are stored. However, disabling cookies may limit your ability to use certain Website features, such as adding items to your cart or completing purchases. Most browsers accept cookies automatically, but you can modify these settings at any time.

External Links

Our Website contains links to external resources that may interest collectors and fashion enthusiasts:

Retailer Platforms: We provide direct links to Amazon and other verified retailers where our Marilyn Monroe dress reproductions are available for purchase. These platforms operate under their own privacy policies, which we encourage you to review before making purchases.

Content Delivery Networks (CDNs): Our site may load resources from approved domains including cdnjs.cloudflare.com, cdn.jsdelivr.net, unpkg.com, fonts.googleapis.com, and kit.fontawesome.com to ensure fast, reliable performance and proper display of our vintage Hollywood-themed design elements.

Image Hosting Services: We may use images from approved sources like i.imgur.com, images.unsplash.com, or picsum.photos to showcase dress styles, Hollywood glamour inspiration, or lifestyle content related to 1950s fashion.

Educational Resources: Our blog and articles may link to fashion history resources, cinema archives, auction house records, or museum collections that provide context for Marilyn Monroe’s iconic wardrobe moments from films like The Seven Year Itch, Gentlemen Prefer Blondes, or There’s No Business Like Show Business.

Marilyn Monroe Dress® is not responsible for the privacy practices or content of external websites. When you click a link leaving marilynmonroedress.com, we recommend reviewing that site’s privacy policy and terms of service. Your interactions with third-party sites are governed by their respective policies, not ours.

Security Measures

We implement industry-standard security protocols to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

Data Encryption: All sensitive information transmitted between your browser and our servers—including payment details, personal identification data, and account credentials—is encrypted using Secure Socket Layer (SSL) technology with at least 256-bit encryption.

Payment Security: We comply with Payment Card Industry Data Security Standards (PCI-DSS) requirements. Credit card information is processed through secure, third-party payment gateways that tokenize your payment data, meaning we never store complete card numbers on our systems.

Access Controls: Access to customer data is restricted to authorized personnel who require this information to fulfill their job responsibilities, such as processing your custom-made dress order or responding to customer service inquiries. Our team members are bound by confidentiality agreements.

Regular Security Audits: We conduct periodic reviews of our security practices, update software to patch vulnerabilities, and monitor for suspicious activity that might indicate attempted data breaches or unauthorized access.

Secure Data Storage: Customer information is stored on secure servers with firewalls, intrusion detection systems, and regular backup procedures to prevent data loss and ensure business continuity.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information using commercially reasonable means, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password and for all activities under your account.

User Rights and Choices

You have several rights regarding your personal information:

Access and Correction: You may request access to the personal data we hold about you, including your order history, saved measurements, and account details. If any information is inaccurate or outdated—such as a changed shipping address or updated size preferences—you can request corrections by contacting support@marilynmonroedress.com.

Data Portability: You have the right to receive your personal information in a structured, commonly used, machine-readable format, allowing you to transfer this data to another service provider if you choose.

Deletion Requests: You may request deletion of your personal information, subject to certain limitations. We must retain some data for legal compliance, such as transaction records for tax purposes or to fulfill warranty obligations on your made-to-order vintage dress reproductions. After fulfilling legal retention requirements, we will delete or anonymize your data.

Marketing Opt-Out: Every marketing email we send includes an unsubscribe link. You can also manage your email preferences by logging into your account or contacting our customer service team. Note that unsubscribing from marketing emails does not affect essential transactional communications about your orders, such as production updates, shipping notifications, or responses to your customer service inquiries.

Cookie Management: As described in our Cookie Usage section, you can control cookies through browser settings, though this may limit certain Website functionality.

Do Not Track Signals: Some browsers offer “Do Not Track” (DNT) signals. Currently, there is no industry consensus on how to respond to DNT signals, and our Website does not alter its behavior based on DNT settings. You can still control tracking through cookie settings and opt-out mechanisms.

To exercise any of these rights, please contact us at support@marilynmonroedress.com or call +1 424-558-4554 during business hours. We will respond to verified requests within 30 days.

Protection of Minors

Marilyn Monroe Dress® does not knowingly collect personal information from children under 13 years of age. Our Website, featuring vintage Hollywood-inspired fashion and evening wear designed for adult women, is intended for audiences 18 years and older.

If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at support@marilynmonroedress.com. Upon verification, we will promptly delete such information from our systems.

We encourage parents and guardians to monitor their children’s internet usage and to help enforce this policy by instructing minors never to provide personal information through our Website without permission.

CCPA Compliance

For California residents, the California Consumer Privacy Act (CCPA) provides additional rights regarding personal information:

Right to Know: You can request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You may request deletion of your personal information, subject to certain exceptions such as legal compliance requirements, completing transactions you requested (like fulfilling your dress order), or detecting and preventing security incidents.

Right to Opt-Out of Sale: We do not sell personal information as defined by the CCPA, so there is no need to opt out of such sales.

Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights by denying services, charging different prices, or providing different quality of service.

To submit a CCPA request, contact us at support@marilynmonroedress.com with “CCPA Request” in the subject line, or call +1 424-558-4554. We will verify your identity before processing your request, which may involve matching information you provide with data we have on file. We will respond within 45 days, with a possible 45-day extension for complex requests.

Authorized agents may submit requests on your behalf by providing written authorization from you and verifying their identity and authority.

GDPR Compliance

For individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR):

Legal Basis for Processing: We process your personal data based on: (1) contractual necessity to fulfill your dress orders; (2) legitimate interests in operating our business, preventing fraud, and improving our services; (3) legal obligations; and (4) your explicit consent for marketing communications.

Data Subject Rights: Under GDPR, you have rights to access, rectify, erase, restrict processing, object to processing, and data portability as described in the User Rights section above. You also have the right to withdraw consent at any time and to lodge complaints with your local data protection authority.

International Data Transfers: If you are located outside the United States, your information will be transferred to and processed in the US, where our servers and business operations are located. We ensure appropriate safeguards are in place for such transfers.

Data Protection Officer: For GDPR-related inquiries, contact our privacy team at support@marilynmonroedress.com with “GDPR Request” in the subject line.

We will respond to GDPR requests within one month, with possible extensions to two additional months for complex requests, and will explain any delays.

How Long We Keep Your Information

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

Active Accounts: While your account remains active, we retain your profile information, order history, saved measurements, and preferences to facilitate future purchases and provide customer service.

Order Records: We keep transaction records, including details about your purchased Marilyn Monroe dress reproductions, for at least seven years to comply with tax laws, warranty obligations, and potential dispute resolution.

Marketing Data: If you subscribe to our newsletter, we retain your email and preferences until you unsubscribe. After unsubscribing, we maintain a suppression list to ensure we don’t inadvertently re-add you to marketing campaigns.

Inactive Accounts: After extended periods of inactivity (typically three years with no purchases or logins), we may delete or anonymize your account data, though we will retain transaction records as required by law.

Website Analytics: Aggregated, anonymized analytics data may be retained indefinitely for statistical purposes and business intelligence, as this information cannot identify individual users.

When information is no longer needed, we securely delete or anonymize it using industry-standard methods to prevent unauthorized recovery or reconstruction.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations. The “Effective Date” at the top of this policy indicates when it was last revised.

Material Changes: If we make significant changes that substantially affect how we collect, use, or share your personal information—such as introducing new data sharing partnerships or significantly expanding our marketing practices—we will notify you through prominent notices on our Website, email announcements to registered users, or other appropriate communication methods.

Minor Changes: For non-material updates, such as clarifying existing practices or updating contact information, we will simply post the revised policy on marilynmonroedress.com. We encourage you to review this Privacy Policy periodically.

Continued Use: Your continued use of our Website after policy updates constitutes acceptance of the revised terms. If you disagree with changes, please discontinue using our services and contact us about deleting your account.

All previous versions of our Privacy Policy are archived, and you may request copies of prior policies by contacting support@marilynmonroedress.com.

Privacy Questions

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, we are here to help:

Email: support@marilynmonroedress.com (please include “Privacy Inquiry” in the subject line for faster routing)

Phone: +1 424-558-4554 (Monday-Friday, 9:00 AM – 5:00 PM Pacific Time)

Mail: Marilyn Monroe Dress®, Privacy Department, 6780 Hollywood Boulevard, Los Angeles, CA 90028